It’s official: the craziness known as American Black Friday has infected Canada. Now more than ever, retailers of every stripe in every province, in store or online, are offering amazing deals to entice consumers to buy during this highly anticipated weekend. But maybe you’re asking yourself if these specials are really real?
The phrase “best price guaranteed” gets so overused in this consumer-driven day and age, but very few retailers actually treat their customers to these well-known savings. Differentiating fact from fiction in a retail setting is not always easy for many consumers who usually find themselves caught up in a whirlwind of promises and red-ticket reductions.